Program Overview:
This course is designed to cover the entrepreneurial process from idea to action that leads to birth and early growth of a new venture. It concentrates on the key aspects of entrepreneurship, the main elements of entrepreneurship ecosystem, the traits, skills, and attributes that make entrepreneurs successful, how to generate business ideas, and how to ensure they are valid with potential to meet profit goals, how to build a business model to create value for all stakeholders, how to write a lean business plan, prototyping tools and techniques, and finally how to prepare a memorable and effective presentation or pitch in order to find investors, acquire fund, present your products and services to your customers, or attract people to your cause. These elements, developed in the course, will assist any current or potential entrepreneur develop and grow their own startups now or in the future.
Program Goals:
Participants will be able to …
1- Enhance their understanding of entrepreneurship.
2- Improve their entrepreneurial traits, skills, and attributes.
3- Generate business ideas and validate them.
4- Design a business model to create value.
5- Prepare a lean business plan for their projects.
6- Build a proper prototype of their products.
7- Pitch their ideas to different types of Audiences.
Program Objective:
Participants will be able to …
1- Define entrepreneurship, innovation, entrepreneurs and startups.
2- Know the difference between entrepreneurship and traditional business.
3- Know startup development phases.
4- Know startup-financing cycle.
5- Avoid the causes of startup failure.
6- Explore the main elements of the entrepreneurship ecosystem.
7- Practice the traits, skills, and attributes that make entrepreneurs successful.
8- Apply the design thinking steps.
9- Apply the customer development process.
10- Prepare an empathy map for their potential customers.
11- Prepare a business model canvas for their ideas.
12- Prepare a lean business plan for their projects.
13- Define the minimal viable product and know prototyping tools and techniques.
14- Prepare an effective presentation or pitch in order to find investors, acquire fund, present their products and services to their customers, or attract people to their cause.
Program Outcome:
Upon completion of the program, the participants will be able to:
1- Know the concept of entrepreneurship, innovation, and startup.
2- Improve entrepreneurial traits, skills, and attributes.
3- Acquire new business partners/co-founders.
4- Explore the entrepreneurship ecosystem key elements.
5- Implement minimum viable product and prototyping techniques.
6- Explain startup development phases and financing cycle.
7- Gain knowledge about how to avoid startup failure.
8- Practice design thinking techniques and customer development skills.
9- Design a business model canvas and an empathy map.
10- Write a lean business plan.
Target Audience:
Entrepreneurs/calibers who seek career shift/calibers who seek jobs in entrepreneurship field
Duration:
70 hrs