In 2007, the Digital Media Campus was inaugurated by German Minister of Education as an initiative to integrate communication research, academic activities, and extra curricula activities for GUC. By 2013, a concept was developed to be German University in Cairo Media Production Centre. GUC- MPC is a top, state of the art centre to produce high-quality material for the GUC’s various academic and non-academic activities, Media Production Centre (MPC) has earned a great public acclaim among the students and teaching staff alike. It aims at merging academia, media, and research activities for all GUC members. It includes a training centre and state of the art studio that serves the community at large.
The newly launched centre in the German University in Cairo is leveraging from both production and research units to cover day-by-day calendar events for the GUC’s different activities, such as conferences, concerts, active working groups’ events, sport matches and the like. Additionally, the MPC created “GUC in a Week 7 in 7” TV weekly program to cover all the remarkable events and activities which occur within a week’s time.
Unlike the traditional analogue platform which denies users the right to choose the content they want to watch or listen, MPC has chosen, for the time being, to digitally distribute its television and radio content via the Internet. To stay abreast of the latest advances to the field of social media, MPC avowedly uses both the GUC YouTube channel and official website to promote its documentaries and different programs to a wider audience. However, the MPC plans, in an advanced stage, to offer its television and radio services on smartphones and online streaming.
The Internet-based GUC TV is aiming at promoting the GUC’s values, image, mission and vision; it is a general channel, youthful, conservative, entertaining, sportive, modern and interactive, not to mention to target audience in an age between 14 and 45 years old in three languages: Arabic, English and German.
Being the virtual listening place for the GUC, the urban-oriented GUC Radio is targeting urban consumers and the Egyptian youth ranging between 14 to 45 years old. The Internet-based GUC Radio offers music streaming in addition to a myriad of entertaining, youthful and modern programs aiming at enriching the mind and nourishing the spirit of its audiences. It is run by dozens of hosts with an unparalleled passion for radio