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Openness
We will be open, straightforward and inclusive in dealing with our stakeholders and ensure effective communication both internally and externally.
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Innovation
GUC has a creative , market-focused approach to its teaching , research and management activities . Its performance will be measured by indications of customer satisfaction.
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Respect
All our people are fundamental contributors to GUC success. Respect and integrity are required in our treatment to each other.
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Truth
We seek truth in our pursuit for knowledge through depending on concrete scientific facts.
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Teamwork
Together we can achieve more through participative problem solving, collaboration and partnerships, and soliciting new ideas.
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Flexibility and Responsiveness
Change and continuous improvement are essential to our continued success.
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Diversity
GUC doors are open to men and women without regard to race, ethnicity or disability.