Program Objective:
By the end of this program applicants will be able to ..
- Appraise the impact of sustainable entrepreneurship on the society and stakeholders.
- Understand the ethical guidelines needed to start and sustain a business.
- Create, deliver and capture value from ventures through business modeling.
- Make a business plan for a new business idea.
- Apply business ethics in different activities and relate their projects/ideas to the UN-SDGs.
- Identify ethical challenges as regards to venture creation.
- Launch a successful brand and learn the key concepts of branding.
- Differentiate between commercial marketing and social marketing whilst utilizing digital marketing tools.
- Develop a sustainability marketing mix.
- Prepare financial projections and select accordingly the most suitable form of equity financing for their venture type.
Target Audience:
- Entrepreneurs /calibers who seek career shift/calibers who are interested in starting their own sustainable business/project.
Duration:
60 Hrs
Express Interest : cce@guc.edu.eg
For registration click here