The research cluster “Business and Society” has been established by the departments of Strategic Management, Marketing, Innovation & Technology Management and International Business. The focus is mainly, but not exclusively, on the areas of business ethics, marketing ethics, sustainability, Corporate Social Responsibility (CSR), social entrepreneurship, critical management and organization studies as well as societal and environmental issues seen from a business perspective. The main objectives of the Business and Society research cluster are:
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Interdisciplinary and critical analysis of the multi-dimensional responsibilities of businesses and other organizations within their local and wider social and natural environment as well as with regard to their external and internal stakeholders.
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The development of theoretical and empirical frameworks as well as practice-oriented and applicable concepts for identifying, measuring and managing core values and key principles of sustainable business practices and other organizational activities with social, societal and environmental impact.
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Close collaboration with business organizations, governmental and non-governmental as well as not-for-profit organizations in the areas of research, implementation and conduct of sustainable and ethical business concepts.