Marketing Channels and Distributions (MRKT 714)
Offered By:
Management Technology Faculty
Description
The course is an important one in conducting marketing projects and assessing market needs, especially in the marketing consulting business. In general, the course is intended to make you acquainted with of state-of-the-art marketing distribution techniques. All intricacies and strategies related to product/service flow from point of conception/production till point of consumption will be thoroughly analyzed. Means of handling conflicts that emerge within the channel structure will also be highlighted in the different channels forms. Expertise on channel design process will also be among the topics of discussion. Finally, new forms of channels in the millennium including e-channels will be touched upon. The skills covered in this course are applicable to marketing channels encountered in both consumer and business-to-business markets. These skills are particularly useful if you plan to go into a consulting or marketing career