Marketing II (MRKT 402)
Offered By:
Management Technology Faculty
Description
The course is an important one in forming a deeper understanding of marketing concepts and how marketing projects are conducted. In general, the course is intended to make you acquainted with of state-of-the-art marketing skills and techniques. The course provides a closer look into the elements of the marketing mix, with an orientation geared toward marketing strategy. Throughout the course material, we touch upon several different topics that broaden the students’ perspectives on marketing; including consumer behavior, CRM (customer relationship management), social marketing, e-marketing, guerilla marketing, marketing plan development, business-to-business marketing, STP (segmentation, targeting, and positioning) strategy, and branding. The course also offers a unique module on marketing ethics. The skills covered in this course are particularly useful if you plan to go into a consulting or marketing career.