Diploma in Business Administration

Introduction

This two-semester postgraduate program provides students with a broad foundation in business administration allowing them to pursue more advanced postgraduate degrees such as the MBA or start their executive management careers. It merges research, academic knowledge, and business practices.

Mission

To provide the necessary knowledge and skills required for assuming managerial positions in various types of organizations and industries to enable unique individuals to excel in their career path.

Objectives

1. Offer working professionals the opportunity to deepen and build on their knowledge and experience.
2. Offer young professionals with non-business education an opportunity to expand their professional horizons and accelerate their career growth.

Study Program

To complete this program, students must successfully finish the following 8 courses. Students should complete the program in 2 semesters as shown in the table below:

Attendance & Schedule

• Each semester the four classes will be scheduled in the afternoon on 2 days, each class for 2 hours.
• First slot will be from 6:15 pm to 8:15 pm and the second slot will be from 8:30 pm to 10:30 pm.
• Attendance of lectures is mandatory. As a general rule each course and classes meet once per week.

Courses Descriptions:

First Semester

1. Marketing Management (MRKT 1901) (2 Hours) (6 ECTS)

On top of the agenda of many executives the objective of making their organization more market-oriented, more attuned to customers’ needs and competitive threats, and quicker to respond to changing market conditions. Achieving the market orientation shouldn’t be left solely to marketers. Executives and employees in every functional area must be trained and motivated to direct their efforts toward satisfying customers’ needs. Marketing must drive the company’s strategic planning, it is about deciding who we want to be our customers, which needs to satisfy, what products and services to offer, what prices to set, what communications to send and receive, what channels of distribution to use and what partnership to develop. This course offers a comprehensive view for these issues in a collaborative learning environment.

2. Human Resources Management (HROB 1901) (2 Hours) (6 ECTS)

Human resource management (HRM) is considered an important source of organizational competitive advantage. This course introduces students to some of the important strategies, policies and techniques of managing people within organizations. Topics covered include HR planning recruitment, selection, compensation and training, especially as they are applied in Egypt.

3. Introduction to Business Economics (ECON 1901) (2 Hours) (6 ECTS)

The course aims at familiarizing students with fundamental economic concepts such as scarcity, opportunity cost and the division of labor. The course helps the students to understand the decisions of households to consume and it introduces concepts that allow grasping the behavior of firms in different environments with respect to the level of competition. Furthermore the impact of public policies including taxation, subsidies, price ceilings and price caps on the market outcome will be discussed.

4. Accounting (CTRL 1901) (2 Hours) (6 ECTS)

The course covers the fundamental concepts associated with financial and management accounting. The course covers analytical approaches to financial statements and relevant financial and managerial accounting concepts and principles. The course places emphasis on the use of financial accounting information by managers. No prior accounting knowledge is assumed.

Second Semester

1. Strategic Management (STRA 1901) (2 Hours) (6 ECTS)

This course focuses on strategy analysis and strategy formulation. Students will use widely accepted concepts or tools in order to analyze key drivers and developments in the external environments of social systems such as organizations as well as core competences and capabilities of organizations. Based on the analysis, they will develop strategic options and formulate business strategies which shall provide organizations with a sustainable competitive advantage.

2. Operations Management (OPER 1901) (2 Hours) (6 ECTS)

The course acquaints students with the basic concepts of managing manufacturing and service operations and its physical resources; facilities, machines, and equipments. The process of decision making concerning these operations and physical resources is usually done through the Production and Operations Department. Effective managers in the global era must realize the importance of operations quality and have the right tools for making good choices for their business; hence they must realize that the most important part of the business management is their awareness of production-operations concepts.

3. Corporate Finance (FINC 1901) (2 Hours) (6 ECTS)

This course is designed to survey the field of finance and provide the foundation for more advanced finance coursework. Topics include sources of business and financial information, the time value of money, capital budgeting, capital structure, business financial planning and working capital management. A framework is developed that can be applied consistently in making financial decisions.

4. Entrepreneurship (INNO 1901) (2 Hours) (6 ECTS)

This course covers several topics that are at the fore of current scholarship and practice in entrepreneurship. The course material will provide insights about entrepreneurial and innovative organizations, as well as the entrepreneurial process from concept¬ion to birth and early growth of a new venture. It concentrates on attributes of entrepren¬eurs, searching for opportunities, and gathering unique resourc¬es to convert opportunities into busin¬esses. The course is designed to build a strong practical and theoretical foundation for graduate students. At the same time, the course material is of high practical relevance and introduces students to the real life issues and complex problems that managers face in contemporary business settings.

Contact Data

Business Administration Diploma – German University in Cairo
Fifth Settlement - New Cairo City – Egypt
Email:BADiploma@guc.edu.eg
Tel: +20-2-27589990-8
Hotline: 16482
Mobile & WhatsApp: 01066610074