Product and Process Innovations (INNO 713)
Offered By:
Management Technology Faculty
Description
In today’s dynamic business environment, innovation has become the main theme of competition. It is those companies that constantly introduce new products and services and modify their internal processes that have the lead in almost all markets. This course provides a framework for managing innovations in businesses. It aims to equip students with an understanding of the principals and main issues in innovation management. It discusses the key success factors, as well as, the relevant skills and organizational capabilities needed to manage innovation. It provides evidence of different approaches based on real-world cases and experiences of leading international firms.