International Marketing (MRKT 713)
Offered By:
Management Technology Faculty
Description
Understanding your resources and possibilities, your customers and your partners partner is the first prerequisite for success in business. Numbers are coming on second place. The course is designed to help advanced bachelor students in Marketing to understand and connect International Marketing Strategies with the application of Marketing Instruments, challenged by a dynamic cross cultural business environment. Emphasis is placed on the distinction between International, Multinational, Global and “GloCal” perspectives according to the thoughts of Sumantra Goshal.