Marketing Research (MRKT 711)
Offered By:
Management Technology Faculty
Description
The course is an important one in conducting marketing projects and assessing market needs, especially in the marketing consulting business. The course is also critical in marketing theses preparation. Using the results from a research study is as important as conducting one. In general, the course is intended to make you acquainted with of state-of-the-art marketing research tools and procedures. You will be prepared to formulate and structure marketing problems, recommend the marketing research that should be undertaken, appreciate what can and cannot be learned from marketing research, gather and analyze quantitative marketing data, and make effective decisions based on those data. The skills covered in this course are applicable to marketing problems encountered in consumer and business-to-business markets. These skills are particularly useful if you plan to go into a consulting or marketing career.