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Economics Department Hosts Insightful Session on Digital Banking and Data Analytics

In Academic
Wednesday, April 23, 2025

The Faculty of Management Technology – Economics Department at the German University in Cairo (GUC) recently organized an engaging session titled “Digitalization and Data Analytics in Banking: Insights from Misr Digital Innovation.” The event featured representatives from Misr Digital Innovation (MDI), Egypt’s first fully digital bank, and offered a comprehensive overview of MDI’s mission, values, and innovative approach to modern banking.

 

The session highlighted MDI’s commitment to financial inclusion and customer-centric digital experiences, while also delving into the technical aspects of data analytics in the banking sector. Attendees gained valuable insights into how data is utilized to drive strategic decision-making, enhance operational efficiency, and support the integration of artificial intelligence (AI) across banking services.

 

The discussion was led by Mahmoud Ihab, Sama Zidan, and Aliaa Adel from MDI’s Business Intelligence Engineering unit. Both Sama Zidan and Aliaa Adel are distinguished GUC alumni, showcasing the significant contributions of GUC graduates to the evolving landscape of digital finance in Egypt.

 

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